No matter what system you use, AI will transform your business
This practical, coaching-based course teaches you how to integrate artificial intelligence into marketing, operations, and customer service, creating irresistible promotions, understanding what's happening on social media, and changing your mindset to lead the retail of the future. If you don't get on board now, your competitors will take the lead.
Instructor
Coach Leonardo Ramírez
Retail and Technology Expert, Author of the 4P Framework
Leonardo Ramírez is a leader in retail transformation in Latin America, author of the renowned 4P Framework—Purpose, Presence, Positioning, and Profit—used by Fortune 500 companies to maximize results.
With an impressive career, he has worked at:
- La 14 Retail (Colombia): Implementing innovative solutions.
- IBM and Toshiba Business Partners: Developing technology for commerce.
- First Self-Checkout in Colombia: Pioneer in retail automation.
- Consultant for Carulla, Colsubsidio, Easy Colombia (Architect), Wong and Cencosud Chile: Designing strategies for major chains.
- Other retailers in Central and South America: Expanding his regional impact.
Additionally, Leonardo is a speaker at the NRF (National Retail Federation) and an expert in the ARTS model. He was a pioneer in implementing the first store with open technology and enterprise architecture in the region. Learn more about his work at coachleonardo.website.
With his guidance, this course will take you from theory to action with real results.
What will you learn in this course?
- Why AI is key today (don't be left behind!).
- Example: How a local store tripled sales with AI.
- Activity: Identify which channels of your business need an urgent boost.
- Learn to give simple orders to AI with "prompts".
- Example: "Give me 5 promotion ideas for my clothing store for Halloween."
- Practice: Write your first prompt and get immediate results.
- Use AI to analyze social networks and detect trends.
- Example: "Summarize what they're saying about my coffee shop on X this week."
- Activity: Create a response based on real data.
- Design promotions and experiences with AI.
- Example: "Create a 'Buy 2, get 1 free' promotion with an in-store event."
- Practice: Design an idea for your business.
- Connect all your channels with AI agents.
- Example: "Write a greeting for a kiosk that recommends products."
- Activity: Design your AI ecosystem.
- Consolidate learnings and plan for the future.
- Example: "Give me a 30-day plan to use AI in my sports store."
- Commitment: Define 3 goals with AI.
AI Agents That Will Transform Your Retail
Discover how these agents can work for you with specific examples:
Example:
A customer writes on WhatsApp: "Do you have black t-shirts in size M?" The chatbot responds: "Yes, we have 10 in stock. Would you like me to reserve them or would you prefer to come to the store on Main Avenue?"
Where:
Kiosks, apps, social networks.
Example:
At a kiosk: "You bought a school backpack. How about these $5 pens to complete your kit?"
Where:
Store, mobile, web.
Example:
On Instagram, 70% love your new sneakers, but they're asking for more colors. Respond: 'Thanks for the love! New colors arriving Friday.'
Where:
Social networks, reviews.
Example:
3 leather jackets left. Based on sales, order 20 more before the weekend.
Where:
Store, warehouse, web.
Example:
A kiosk asks: "What style do you prefer: casual or formal?" and shows a complete look with a discount if you buy it.
Where:
Store, apps with augmented reality.
Example:
We noticed you buy coffee every month. Here's a 10% off coupon for your next bag.
Where:
Mobile, email, point of sale.
Benefits for Your Retail
Sales
Promotions that engage and sell more.
Customers
Fast, personalized service across all channels.
Innovation
Kiosks and mobiles that surprise.
Control
Decisions based on data, not assumptions.
Pricing and Modalities
Choose your path to the future of retail:
Positioning in Artificial Intelligence Engines
Book a private training (minimum 10 people) and receive FREE:
- Optimization for AI to recommend your store (e.g., "Best clothing store in [city]").
- Visibility strategy in AI ecosystems.
- Report with tips to stand out.
Value: $2,500 USD. Your competitors are already looking for this!
Why This Course?
No technicalities, just results.
Apply what you learn from day 1.
Works with any brand or system (Toshiba, NCR, Fujitsu, etc.).
Retail is evolving fast. Don't be left behind!
Promotional Prices!
Take advantage of our special prices until:
Open Group Course
Starts April 22, 2025
Private Training
Dates according to client availability
Premium Package
Dates according to client availability